Technical SEO is unglamorous, but it's the foundation everything else stands on.
Audit Core Web Vitals monthly — LCP, INP, and CLS directly affect rankings and conversions.
Implement structured data for every content type: articles, products, FAQs, and local business info.
Fix crawl budget waste by pruning thin pages and consolidating duplicate content.
Monitor your XML sitemap and robots.txt after every deployment — a single misconfiguration can de-index a site.